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Andrea Geissinger
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Journal Articles
Tracing brand constellations in social media: the case of Fashion Week Stockholm
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (1): 35–48.
Published: 12 March 2018
Journal Articles
User engagement in social media – an explorative study of Swedish fashion brands
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (2): 177–190.
Published: 09 May 2016
