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Berihun Bizuneh
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Journal Articles
Body characteristics, garment fit satisfaction and fit preferences of Ethiopian young adult female consumers
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 61–80.
Published: 10 May 2023
Journal Articles
A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 776–791.
Published: 30 November 2021
