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Bethan Alexander
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Journal Articles
Exploring Millennial's perceptions towards luxury fashion wearable technology
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (3): 343–359.
Published: 27 May 2020
Journal Articles
Fashion “see-now-buy-now”: implications and process adaptations
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (3): 495–515.
Published: 24 April 2020
Journal Articles
Inter-industry creative collaborations incorporating luxury fashion brands
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 254–275.
Published: 11 July 2016
Journal Articles
News and Views
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (1999) 3 (3): 269–286.
Published: 01 March 1999
