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Journal Articles

Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China

Huifeng Bai, Jin Shi, Peng Song, Julie McColl, Christopher Moore, Ian Fillis

Journal of Fashion Marketing and Management: An International Journal (2024) 28 (6): 1151–1169.

https://doi.org/10.1108/JFMM-10-2023-0259

Published: 16 April 2024

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Journal Articles

An exploration of fashion retailer own brand strategies

Julie McColl, Christopher Moore

Journal of Fashion Marketing and Management: An International Journal (2011) 15 (1): 91–107.

https://doi.org/10.1108/13612021111112368

Published: 01 March 2011

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Journal Articles

Fast fashion requires fast marketing: The role of category management in fast fashion positioning

Mandy Sheridan, Christopher Moore, Karinna Nobbs

Journal of Fashion Marketing and Management: An International Journal (2006) 10 (3): 301–315.

https://doi.org/10.1108/13612020610679286

Published: 01 July 2006

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Journal Articles

News and Views

Gaynor Lea‐Greenwood, Constantine A. Agrafiotes, Christopher Moore

Journal of Fashion Marketing and Management: An International Journal (2000) 4 (3): 272–277.

https://doi.org/10.1108/eb022596

Published: 01 March 2000

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Journal Articles

The strategic exploitation of new market opportunities by British fashion companies

Christopher Moore, Ruth Murphy

Journal of Fashion Marketing and Management: An International Journal (2000) 4 (1): 15–25.

https://doi.org/10.1108/eb022575

Published: 01 January 2000

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Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China

An exploration of fashion retailer own brand strategies

Fast fashion requires fast marketing: The role of category management in fast fashion positioning

News and Views

The strategic exploitation of new market opportunities by British fashion companies

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