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Determinants of luxury fashion purchase behavior: an integration of theory of planned behavior and generational cohort theory

Dudi Amarullah, Muhsin N. Bailusy, Abdullah W. Jabid, Faradisa Bachmid, Jeri Cahyadi Saputra

Journal of Fashion Marketing and Management: An International Journal (2025) 29 (7): 1179–1194.

https://doi.org/10.1108/JFMM-10-2024-0407

Published: 16 June 2025

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