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Heejin Lim
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Journal Articles
Eco-labels as visual heuristics: empowering online consumer agency in responsible fashion consumption
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 417–440.
Published: 15 December 2025
Journal Articles
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 925–943.
Published: 07 April 2023
Journal Articles
You Shall (Not) Fear: The effects of emotional stimuli in social media campaigns and moral disengagement on apparel consumers’ behavioral engagement
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (4): 628–644.
Published: 09 August 2019
