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Hong Yu
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Journal Articles
Unlocking baby boomers’ shopping well-being: fashion orientation, involvement and experiential value
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (8): 1455–1476.
Published: 12 August 2025
Journal Articles
Key antecedents to the shopping behaviours and preferences of aging consumers: A qualitative study
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (2): 193–208.
Published: 05 June 2019
Journal Articles
A study of Canadian female baby boomers: Physiological and psychological needs, clothing choice and shopping motives
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 509–526.
Published: 11 June 2018
Journal Articles
Fashion orientation, shopping mall environment, and patronage intentions: A study of female fashion shoppers
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (1): 3–21.
Published: 09 March 2015
Journal Articles
The influence of mall environment on female fashion shoppers' value and behaviour
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (4): 456–468.
Published: 19 September 2008
Journal Articles
Enhancing international dimensions in apparel and merchandising curricula in the USA: A practitioner's perspective
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (2): 232–243.
Published: 01 June 2005
