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Journal Articles

Fibre brand promotion and consumer product awareness: case study of Tactel

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C. Twine, J.E. Ruckman
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (3): 330–341.
https://doi.org/10.1108/13612020510610453
Published: 01 September 2005
View article titled, Fibre brand promotion and consumer product awareness: case study of Tactel
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Journal Articles

The application of a layered system to the marketing of outdoor clothing

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J.E. Ruckman
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (1): 122–129.
https://doi.org/10.1108/13612020510586442
Published: 01 March 2005
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Journal Articles

Quality in international clothing supply chains: cost versus quality

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Andrew Popp, J.E. Ruckman, H. Rowe
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2001) 5 (4): 275–288.
https://doi.org/10.1108/EUM0000000007291
Published: 01 December 2001
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Journal Articles

Men’s tailored jackets: objective measurement and consumer perception

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C. Ball, D. Fairclough, J.E. Ruckman
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2001) 5 (3): 189–198.
https://doi.org/10.1108/EUM0000000007286
Published: 01 September 2001
View article titled, Men’s tailored jackets: objective measurement and consumer perception
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Journal Articles

Quality in international clothing supply chains: UK companies' perspectives

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A.D. Popp, J.E. Ruckman, H.D. Rowe
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2000) 4 (4): 351–360.
https://doi.org/10.1108/eb022602
Published: 01 April 2000
View article titled, Quality in international clothing supply chains: UK companies' perspectives
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