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Journal Articles

Editorial

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Prashant Kumar, Khyati Shetty, Jason R. Fitzsimmons, Steven George Hayes
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (2): 197–220.
https://doi.org/10.1108/JFMM-03-2022-290
Published: 18 February 2022
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Journal Articles

The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector

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Khyati Shetty, Jason R. Fitzsimmons
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (1): 21–35.
https://doi.org/10.1108/JFMM-09-2020-0208
Published: 22 March 2021
View article titled, The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
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