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Jihyun Lee
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Journal Articles
Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (3): 387–403.
Published: 17 May 2018
Journal Articles
Exploring how the effect of attributes varies with fashion product e‐tailer type: Based on Korea context
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (4): 462–476.
Published: 25 September 2007
