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Journal Articles

The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands: the generational differences

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Jiyoung Kim, Xi Yu Leung, Brittany McKneely
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 988–1008.
https://doi.org/10.1108/JFMM-05-2021-0126
Published: 02 February 2023
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Journal Articles

Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention: a study of corporate blogs

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Jiyoung Kim, Jihye Ellie Min, Linh Ha Le
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (2): 328–343.
https://doi.org/10.1108/JFMM-09-2020-0189
Published: 22 June 2021
View article titled, Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention: a study of corporate blogs
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Journal Articles

The influence of perceived benefit on structural, cognitive and relational social capital in fashion blogs; the study of female users

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Jiyoung Kim, Kiseol Yang, Xin Zeng, Hwa-Ping Cheng
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 310–330.
https://doi.org/10.1108/JFMM-06-2019-0125
Published: 18 September 2020
View article titled, The influence of perceived benefit on structural, cognitive and relational social capital in fashion blogs; the study of female users
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Journal Articles

Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention

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Jiyoung Kim, Rebecca Melton, Jihye Ellie Min, Bu Yong Kim
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (4): 611–630.
https://doi.org/10.1108/JFMM-03-2019-0041
Published: 24 April 2020
View article titled, Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention
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