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Liselot Hudders
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Journal Articles
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 870–889.
Published: 10 December 2021
Journal Articles
Targeting the luxury consumer: A vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 187–205.
Published: 08 May 2017
