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Journal Articles

Risks associated by consumers with clothing rental: barriers to being adopted

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Ana Julia Grilló-Méndez, Mercedes Marzo-Navarro, Marta Pedraja-Iglesias
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (6): 1135–1150.
https://doi.org/10.1108/JFMM-02-2023-0043
Published: 26 February 2024
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Journal Articles

The benefits of relationship marketing for the consumer and for the fashion retailers

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Mercedes Marzo‐Navarro, Marta Pedraja‐Iglesias, Ma Pilar Rivera‐Torres
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2004) 8 (4): 425–436.
https://doi.org/10.1108/13612020410560018
Published: 01 December 2004
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