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Journal Articles

Retaining the allure of luxury brands during an economic downturn: Can brand globalness influence consumer perception?

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Salah Hassan, Melika Husić-Mehmedović, Philippe Duverger
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (4): 416–429.
https://doi.org/10.1108/JFMM-03-2015-0030
Published: 14 September 2015
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Journal Articles

Luxury consumption factors

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Melika Husic, Muris Cicic
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (2): 231–245.
https://doi.org/10.1108/13612020910957734
Published: 08 May 2009
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