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Journal Articles

Investigating the role of apparel supplier satisfaction in developing a collaborative buyer–supplier relationship: a power-dependency perspective

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Huicheng (Jeff) Wu, Nancy Nelson Hodges, Jin Su, Sukyung Seo
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 81–98.
https://doi.org/10.1108/JFMM-09-2022-0185
Published: 30 May 2023
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Journal Articles

Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China

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Jin Su, Nancy Nelson Hodges, Huicheng (Jeff) Wu, Md Arif Iqbal
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 653–671.
https://doi.org/10.1108/JFMM-08-2021-0213
Published: 03 October 2022
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Journal Articles

The MAYA principle as applied to apparel products: The effects of typicality and novelty on aesthetic preference

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Lina M. Ceballos, Nancy Nelson Hodges, Kittichai Watchravesringkan
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (4): 587–607.
https://doi.org/10.1108/JFMM-09-2018-0116
Published: 05 August 2019
View article titled, The MAYA principle as applied to apparel products: The effects of typicality and novelty on aesthetic preference
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Journal Articles

The competitive position of Thailand's apparel industry: Challenges and opportunities for globalization

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Kittichai (Tu) Watchravesringkan, Elena Karpova, Nancy Nelson Hodges, Raedene Copeland
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (4): 576–597.
https://doi.org/10.1108/13612021011081751
Published: 20 September 2010
View article titled, The competitive position of Thailand's apparel industry: Challenges and opportunities for globalization
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Journal Articles

Exploring consumers' adoption of highly technological fashion products: The role of extrinsic and intrinsic motivational factors

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Kittichai Watchravesringkan, Nancy Nelson Hodges, Yun‐Hee Kim
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (2): 263–281.
https://doi.org/10.1108/13612021011046101
Published: 11 May 2010
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Journal Articles

US textile sector job loss: An exploration of implications for individuals, community, and industry

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Nancy Nelson Hodges, Holly M. Lentz
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (1): 21–38.
https://doi.org/10.1108/13612021011025410
Published: 02 March 2010
View article titled, US textile sector job loss: An exploration of implications for individuals, community, and industry
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Journal Articles

Response to activewear apparel advertisements by US baby boomers: An examination of cognitive versus chronological age factors

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Anja Zurcher Wray, Nancy Nelson Hodges
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (1): 8–23.
https://doi.org/10.1108/13612020810857916
Published: 29 February 2008
View article titled, Response to activewear apparel advertisements by US baby boomers: An examination of cognitive versus chronological age factors
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Journal Articles

Making sense of the market: An exploration of apparel consumption practices of the Russian consumer

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Elena Karpova, Nancy Nelson‐Hodges, William Tullar
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (1): 106–121.
https://doi.org/10.1108/13612020710734436
Published: 06 March 2007
View article titled, Making sense of the market: An exploration of apparel consumption practices of the Russian consumer
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Journal Articles

Employment in the US textile and apparel industries: A comparative analysis of regional vs national trends

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Nancy Nelson Hodges, Elena Karpova
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2006) 10 (2): 209–226.
https://doi.org/10.1108/13612020610667513
Published: 01 April 2006
View article titled, Employment in the US textile and apparel industries: A comparative analysis of regional vs national trends
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