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Journal Articles

Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis

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Naser Valaei, S.R. Nikhashemi
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (4): 523–543.
https://doi.org/10.1108/JFMM-01-2017-0002
Published: 11 September 2017
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