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1-6 of 6
Seung-Eun Lee
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Journal Articles
An exploratory study of using 3D avatars as online salespeople: The effect of avatar type on credibility, homophily, attractiveness and intention to interact
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 154–168.
Published: 11 May 2015
Journal Articles
Apparel brands’ use of Facebook: an exploratory content analysis of branded entertainment
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 107–119.
Published: 11 May 2015
Journal Articles
Assessing sustainable initiatives of apparel retailers on the internet
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Journal of Fashion Marketing and Management: An International Journal (2013) 17 (3): 353–366.
Published: 05 July 2013
Journal Articles
Web sites for cultural products: Marketing potential for US consumers
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2003) 7 (4): 356–370.
Published: 01 December 2003
Journal Articles
Assortment diversity in relation to financial productivity: contributions towards merchandising theory
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2001) 5 (4): 303–312.
Published: 01 December 2001
Journal Articles
Relationships between optimum stimulation level and willingness to use mass customisation options
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2001) 5 (2): 99–107.
Published: 01 June 2001
