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1-6 of 6
Sheetal Jain
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Journal Articles
Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (2): 209–232.
Published: 15 September 2025
Includes: Supplementary data
Journal Articles
Exploring young consumer's adoption of secondhand luxury: insights from a qualitative study
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 117–138.
Published: 12 June 2023
Journal Articles
Investigating webrooming behavior: a case of Indian luxury consumers
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (2): 241–261.
Published: 11 May 2022
Journal Articles
Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 585–605.
Published: 05 January 2021
Journal Articles
Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (4): 414–439.
Published: 19 August 2019
Journal Articles
Measuring the impact of beliefs on luxury buying behavior in an emerging market: Empirical evidence from India
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (3): 341–360.
Published: 10 July 2017
