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Journal Articles

Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach

Sheetal Jain, Sita Mishra, Sandip Mukhopadhyay
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (2): 209–232.
https://doi.org/10.1108/JFMM-11-2024-0456
Published: 15 September 2025
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Includes: Supplementary data
Journal Articles

Exploring young consumer's adoption of secondhand luxury: insights from a qualitative study

Rubal Rathi, Sheetal Jain, Ruchi Garg
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 117–138.
https://doi.org/10.1108/JFMM-11-2022-0236
Published: 12 June 2023
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Journal Articles

Investigating webrooming behavior: a case of Indian luxury consumers

Amit Shankar, Sheetal Jain
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (2): 241–261.
https://doi.org/10.1108/JFMM-09-2021-0227
Published: 11 May 2022
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Journal Articles

Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention

Sheetal Jain
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 585–605.
https://doi.org/10.1108/JFMM-05-2020-0089
Published: 05 January 2021
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Journal Articles

Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials

Sheetal Jain
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (4): 414–439.
https://doi.org/10.1108/JFMM-10-2018-0133
Published: 19 August 2019
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Journal Articles

Measuring the impact of beliefs on luxury buying behavior in an emerging market: Empirical evidence from India

Sheetal Jain, Mohd Naved Khan
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (3): 341–360.
https://doi.org/10.1108/JFMM-07-2016-0065
Published: 10 July 2017
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