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Siwon Cho
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Journal Articles
Influences of gender, need for affect, and tolerance for risk-taking on use of information sources
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (4): 465–482.
Published: 02 September 2014
Journal Articles
Gender, fashion innovativeness and opinion leadership, and need for touch: Effects on multi‐channel choice and touch/non‐touch preference in clothing shopping
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2011) 15 (3): 363–382.
Published: 12 July 2011
