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Keywords: “New Chinese-style” apparel
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 157–178.
Published: 02 October 2025
...Yiye Zhu; Yu Huang Purpose To explore the operational strategies of multinational enterprises in the field of “New Chinese-style” apparel and the factors influencing Chinese consumers’ satisfaction with “New Chinese-style” apparel. Design/methodology/approach This study employs text mining...
