... the importance of different body shapes in enhancing satisfaction with clothing fit (Lee et al., 2007). Fashion 3D body scanning Body shape Engineering and Physical Sciences Research Council. Clothing fit is the most salient factor consumers consider before purchasing a garment...

.... Findings Using a three-dimensional (3D) body scanning technology and 3D virtual avatars, three body shapes for overweight and obese men emerged: Rectangle-curvy, bottom hourglass-hip tilt and top hourglass-straight shapes. Further, overweight and obese male consumers are not likely to find a perfect fit...

... 3D body scanning Body shape Apparel fit Apparel sizing The number of Americans who are obese and overweight has increased alarmingly, such that approximately 39.8% of adults are obese and 31.8% are overweight (Center for Disease Control and Prevention, 2016). Excessive weight and obesity...

... issues regarding apparel fit and purchase behaviors of the plus-size female teens as well as relating participant’s advice to the apparel industry on this target market. © Emerald Group Publishing Limited 2015 Apparel 3D body scanning Apparel sizing Female teens Functional-expressive...