Keywords: 3D body scanning
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 741–759.
Published: 27 February 2023
... 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Fashion 3D body scanning Body shape Engineering and Physical Sciences Research Council. It is apparent from Table II that the prominence of body shape categories diverges...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 100–117.
Published: 25 February 2022
.... Findings Using a three-dimensional (3D) body scanning technology and 3D virtual avatars, three body shapes for overweight and obese men emerged: Rectangle-curvy, bottom hourglass-hip tilt and top hourglass-straight shapes. Further, overweight and obese male consumers are not likely to find a perfect fit...
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 120–135.
Published: 11 May 2015
... purposefully selected based upon a unique characteristic. However, it is important to note that generalization of the findings is limited because of the small sample size. A mixed methods research design was chosen to permit an analysis of the objective quantitative data obtained from 3D body scans...

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