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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (4): 768–787.
Published: 16 February 2026
...Yitong Wang; Ai Chin Thoo; Shu-Hsiang Chen; Yixuan Wu Purpose Emerging technologies like augmented reality ( AR ) and artificial intelligence ( AI ) are reshaping fashion retail. This study investigates how the source of social approval (human vs. AI ) influences purchase intention in AR...
Includes: Supplementary data
