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Keywords: AI-Powered digital assistants
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 508–524.
Published: 11 December 2025
...Jingyi Xiang; Chengbin Qin; Haiyang Han Purpose This study examined direct and indirect associations between AI-powered digital assistants and customer luxury brand online shopping experience (CLBOSE), as well as potential mediating effects of customer engagement, brand image, and customer...
