...Grant Anthony O’Sullivan; Clare Hanlon; Ramon Spaaij; Hans Westerbeek Purpose The activewear industry would benefit from an evidence-based understanding of how activewear is incorporated into women’s lives and their changing participation in physical activity. Activewear brands may be missing...

...Hyo Jung Chang; Hyeon Jeong Cho; Thomas Turner; Megha Gupta; Kittichai Watchravesringkan Purpose – The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth (WOM) and retail...