...Kristen Morris; Pamela Norum; Hali Ipaye Purpose This study examines the product attributes that influence activewear satisfaction among active-aging women (AAW), defined as women aged 50 and older who regularly engage in physical activity and pursue wellness-oriented lifestyles. The objective...

...Grant Anthony O’Sullivan; Clare Hanlon; Ramon Spaaij; Hans Westerbeek Purpose The activewear industry would benefit from an evidence-based understanding of how activewear is incorporated into women’s lives and their changing participation in physical activity. Activewear brands may be missing...

...Hyo Jung Chang; Hyeon Jeong Cho; Thomas Turner; Megha Gupta; Kittichai Watchravesringkan Purpose – The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth (WOM) and retail...