...Sneha Rani; Delisia Matthews; Lori Rothenberg; Kate Nartker Purpose This study aims to examine how adaptive clothing brands' social media marketing activities influence senior citizens' engagement intentions. It investigates the roles of perceived usefulness (PU) and ease of engagement in shaping...

...Qilong Feng; Patrick Chi-leung Hui Purpose The purpose of this study was to explore the determinant factors of the adaptive clothing market for disabled customers and to identify the influential elements in the fashion industry, with the aim of establishing the influential factors that drive...