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Keywords: Adaptive framework
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (5): 930–952.
Published: 10 March 2026
... their management strategies for FPD processes. The study provides tools to boost efficiency, helping streamline processes, overcome challenges and stay competitive in the fast-changing fashion market. Originality/value This study introduces an adaptive framework that integrates established project management...
