...Jessie H. Chen‐Yu; Keum‐Hee Hong; Yoo‐Kyoung Seock Purpose The purpose of this study is to compare South Korean (SK) and United States (US) adolescents' clothing motives and their store selection criteria, examine whether adolescents with different primary clothing motives would have similar...

... The findings suggest the need to develop specific apparel marketing strategies directed at teens targeted in these nations. Originality/value Few, if any, studies have examined differences between Asian and US teens in their apparel information source usage. Clothing Adolescents Consumer behaviour...

...Hyunsook Kim; Eun‐Young Rhee; Jaeyeol Yee Purpose The purpose of this paper is to gain a better understanding of the “fashion process” by exploring and comparing fashion‐process networks and friendship networks in small groups of adolescents, and to explore the factors involved in the causation...

... that GZ presented content that encouraged girls to celebrate their physical effectiveness as well as their attractiveness. Advertising Adolescents Social processes Fashion Magazines Magazine racks and newsstands offer a variety of fashion magazines. A few new additions to the range...

... Emerald Group Publishing Limited 2005 Fashion Buying behaviour Communication Brands Girls Adolescents The term “tweenagers” is relatively new in marketing terminology, but has captured the attention and interest of marketers and many commercial stakeholders in different fields...

...Mary C. Martin; Cara Okleshen Peters Purpose The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach Eighty girls ranging from seven to thirteen years old...