...Jessie H. Chen‐Yu; Keum‐Hee Hong; Yoo‐Kyoung Seock Purpose The purpose of this study is to compare South Korean (SK) and United States (US) adolescents' clothing motives and their store selection criteria, examine whether adolescents with different primary clothing motives would have similar...

... identifies three major socialization agents impacting the consumer behavior of children and adolescents: 1. parents; 2. peers; and 3. mass media (Moschis and Moore, 1979 ; Moschis, 1987). According to Bearden et al. (1989) , interpersonal influence is comprised of two...

...Hyunsook Kim; Eun‐Young Rhee; Jaeyeol Yee Purpose The purpose of this paper is to gain a better understanding of the “fashion process” by exploring and comparing fashion‐process networks and friendship networks in small groups of adolescents, and to explore the factors involved in the causation...

.... They recognize average weight women in advertising but do not make the same types of comparisons with these models, suggesting that the use of average weight models may be a solution to advertising's impact on developing negative body images in young adults. Advertising Adolescents Social processes Fashion...

... captured the attention and interest of marketers and many commercial stakeholders in different fields of business, who are or are becoming aware of the huge potential of this group. “Tweens” are those young people whose ages range from “pre‐adolescent to 14 years” and have been described as “the richest...

...Mary C. Martin; Cara Okleshen Peters Purpose The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Design/methodology/approach Eighty girls ranging from seven to thirteen years old...