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Keywords: Advertisement claim
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Journal Articles
Environmental attitude and commitment in relation to ad message credibility
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (1999) 3 (1): 18–30.
Published: 01 January 1999
... with environmental messages. Environmental advertisement claims were not effective in generating more positive consumer response to apparel advertisements. © MCB UP Limited 1999 Consumer response Environmentalism Advertisement Advertisement claim Environmental attitude and commitment in relation...
