Mary Lynn Damhorst
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Journal Articles

Developing a scale to measure problems in finding a good fit

Eonyou Shin, Te-Lin Doreen Chung, Mary Lynn Damhorst
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 489–505.
https://doi.org/10.1108/JFMM-11-2021-0302
Published: 22 July 2022
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Journal Articles

Are negative and positive reviews regarding apparel fit influential?

Eonyou Shin, Telin Chung, Mary Lynn Damhorst
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 63–79.
https://doi.org/10.1108/JFMM-02-2020-0027
Published: 18 June 2020
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Journal Articles

An investigation of salesperson appearance and organizational identification

Jennifer Yurchisin, Mary Lynn Damhorst
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (3): 458–470.
https://doi.org/10.1108/13612020910974555
Published: 10 July 2009
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Journal Articles

Older women's responses to current fashion models

Joy M. Kozar, Mary Lynn Damhorst
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (3): 338–350.
https://doi.org/10.1108/13612020810889290
Published: 11 July 2008
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Journal Articles

Apparel involvement and advertisement processing: A model

Hye‐Shin Kim, Mary Lynn Damhorst, Kyu‐Hye Lee
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2002) 6 (3): 277–302.
https://doi.org/10.1108/13612020210441364
Published: 01 September 2002
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Journal Articles

Environmental attitude and commitment in relation to ad message credibility

Hye‐Shin Kim, Mary Lynn Damhorst
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (1999) 3 (1): 18–30.
https://doi.org/10.1108/eb022545
Published: 01 January 1999
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