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Keywords: Advertising, Brand awareness
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (2): 232–243.
Published: 09 May 2008
... at: Laetitia.Radder@nmmu.ac.za © Emerald Group Publishing Limited 2008 Advertising, Brand awareness Coffee Consumer behaviour Clothing South Africa To attract new customers and maintain existing ones, organisations need a distinguishing element that will make consumers identify and buy...
