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Keywords: Advertising 4.0
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 441–462.
Published: 30 December 2025
...Shahryar Sorooshian; Syed Radzi Rahamaddulla; Mohd Hanafiah Bin Ahmad Purpose On both digital capability and sustainability, advertising 4.0 service providers are pivotal for brands that compete. However, choosing the right partner requires a structured, data-driven approach. The purpose...
