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Keywords: Advertising value
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Journal Articles
Contribution of vanity to consumer apparel advertising perception
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (1): 54–71.
Published: 14 March 2016
.... The purpose of this paper is to investigate the relationship between consumer vanity trait and perceived SMS apparel advertising values for 291 college-aged Generation Y consumers (aged between 18 and 24) from the USA. Design/methodology/approach – The study opted for a quantitative, correlational...
