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Keywords: Affective evaluation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 45–60.
Published: 28 April 2023
...Jiali Xie; Ho Jung Choo; Ha Kyung Lee Purpose This study aimed to investigate the influence of brand-targeted animosity on consumers' boycott intentions for target fashion products via their cognitive and affective evaluations, in the context of the “Xinjiang cotton ban” incident. The moderating...
