Keywords: Affordable luxury
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (1): 83–98.
Published: 17 March 2020
... at: jennifer.qf@gmail.com 19 04 2019 30 09 2019 30 09 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Branding Semiotics Affordable luxury Masstige brands New luxury brands Guangzhou Center for Innovative Communication...

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