...Ashleigh McFarlane; Emma Samsioe Purpose This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours. Design/methodology/approach Non-participative netnography was used in the form of visual...

...Rosy Boardman; Helen McCormick Purpose The purpose of this paper is to provide a greater understanding of why and how different ages use shopping channels, analysing preferences and motivations for use. Design/methodology/approach Qualitative in-depth interviews were conducted with a sample...

...Arpita Khare; Ankita Mishra; Ceeba Parveen Purpose The purpose of this paper is to study the influence of collective self esteem, age, income, marital status, and education of Indian women in predicting their fashion clothing involvement. Design/methodology/approach Data were collected...