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Keywords: Algorithms
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (3): 327–341.
Published: 06 July 2012
... and the designers. The purpose of this paper is to provide an analytical framework for designing apparel considering both consumers’ opinions and fashion designers’ views. Design/methodology/approach An algorithm is proposed for reducing attributes and their levels to carry out conjoint analysis and assign...
