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Keywords: Anti-consumption
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (4): 435–452.
Published: 03 October 2016
...Chanmi Hwang; Youngji Lee; Sonali Diddi; Elena Karpova Purpose The purpose of this paper is to examine the effects of anti-consumption advertisement on consumers’ attitudes and purchase intentions (PIs) of an apparel product. Design/methodology/approach An experiment was conducted...
