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Keywords: Apparel advertisement
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (1): 54–71.
Published: 14 March 2016
...Winifred Wong; Timothy Malone Purpose – A recent marketing trend is sending short message service (SMS) apparel advertisements to capture young adult consumers’ attention. These targeted consumers are reluctant to view SMS advertisements due to perceived irrelevant advertising content...
