...) style; (2) price; (3) brand; (4) COO; and (5) ethical attributes. Australia Young adults Consumer behaviour Consumer preference Apparel attributes Jeans Conjoint analysis An increased demand for “ethically” produced apparel (Williams et al., 2005) has...

... and camouflage, interest in fashion, hedonic experience and design complexity. Recommendations for further research and for marketing to multiple consumer segments were offered. © MCB UP Limited 1999 Ethnic apparel Market segments Apparel attributes Product development Marketing ethnic apparel...