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Keywords: Apparel consumption
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Journal Articles
Predicting Indian consumers' purchase intention from Western apparel brands
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Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 407–429.
Published: 13 October 2020
...Swagata Chakraborty; Amrut Sadachar Purpose The present study compared Indian consumers' attitude (AT) toward and purchase intention (PI) from Western apparel brands, as a function of their Western acculturation (WA), consumer ethnocentrism (CE) in apparel consumption, consumer cosmopolitanism (CC...
