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Keywords: Apparel product attributes
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (3): 306–321.
Published: 05 July 2013
...Shubhapriya Bennur; Byoungho Jin Purpose Apparel product attributes on which consumers place importance may change as a country's economy progresses. Built on Kano's theory, this paper seeks to categorize important apparel attributes in USA (developed country) and India (developing country...
