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Keywords: Apparel products
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Journal Articles
A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia
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Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 776–791.
Published: 30 November 2021
... important characteristics most Ethiopian consumers consider while buying apparel products. Factor analysis resulted in five important factors used for pre-purchase apparel evaluation amongst which the design and extrinsic cue is found to be the most important. Environmental factors in the apparel industry...
