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Keywords: Apparel sizing
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Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 120–135.
Published: 11 May 2015
... sizing system does not fully meet the measurement needs of this study group. Functional fit requirements often dictate the apparel purchased by plus-size female teens. Expressive and aesthetic desires often go unfulfilled by the apparel that satisfied their functional needs. Confusion over apparel size...

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