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Keywords: Appearance
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (2): 334–356.
Published: 31 August 2023
...Jonggeun Lee; Amrut Sadachar Purpose The purpose of this study was to propose and examine a conceptual model delineating how two different types of appearance-related self-discrepancies (i.e. the ideal appearance self-discrepancy vs. the ought appearance self-discrepancy) influence retail therapy...
