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Keywords: Appraisals
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Journal Articles
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 21–41.
Published: 07 January 2022
... and structural equation modelling. Findings Coping appraisal positively impacts adaptive behaviour by increasing online clothing purchase intention, while threat appraisal has no direct effect on adaptive behaviour. The relationship between threat appraisal and adaptive behaviour is negatively moderated...
