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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 161–181.
Published: 15 March 2022
...Ju-Young M. Kang; Jae-Eun Kim; Ji Young Lee; Shu Hwa Lin Purpose The purpose of the study was to identify (1) whether aspects of expectancy-value judgments (EVJ) of uses and gratifications, such as novelty, fashion/status, sociability and relaxation, influenced trust in augmented reality (AR) apps...
