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Keywords: Assistive intent
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Journal Articles
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 21–41.
Published: 07 January 2022
... explores the conditioning effects of consumer resilience and satisfaction with retailers' assistive intent through the consumer well-being framework. Design/methodology/approach A total of 363 useable surveys were obtained from Croatian consumers. Data were analysed with confirmatory factor analysis...
