..., fast fashion remains dominant. A pronounced attitude–behavior gap persists, primarily driven by price sensitivity, limited knowledge, and perceived behavioral constraints across segments. Practical implications The segment-specific results support the implementation of targeted policies...

... and attitude and evaluating the attitude–behavior gap. The main finding highlights the critical role that attitude plays in ethical fashion consumption. Design/methodology/approach Different sets of latent models with each ethical quality such as ethical concern and ethical obligation were tested...