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Keywords: Attitude-behavior gaps
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Journal Articles
Understand attitude-behavior gaps and benefit-behavior connections in Eco-Apparel
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Journal of Fashion Marketing and Management: An International Journal (2016) 20 (1): 105–119.
Published: 14 March 2016
... – Two attitude-behavior gaps existed: the gap between environmental attitude and Eco-Apparel purchasing behavior; and the gap between Eco-Apparel attitude and Eco-Apparel purchasing behavior. There were two connections: product and emotional benefits leaded to Eco-Apparel purchasing behavior...
