... (apps). Design/methodology/approach – A total of 28 tablet catalog apps were content analyzed in terms of interface attributes. Next, based on the results, a χ2 analysis was applied to compare the value proposition between retailers and aggregators. Findings – The result showed...

... chosen to shop. If one can determine the attributes that are most important to consumers, then it may be possible to utilise value as a strategic competitive advantage in differentiating a retailer and a product in what consumers ever‐increasingly see as commoditised products and stores...